Work

Selected work.

Every project here started with the same question: who is actually going to use this? Different industries, different audiences — the same obsession with getting out of the visitor's way.

Local Furnace Prices

Home Services / HVAC

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A clean, conversion-focused resource site built for homeowners researching furnace replacements and HVAC upgrades. Designed to cut through the noise of corporate directory sites and give visitors straightforward, local pricing information fast. Built with SEO and lead generation as primary goals — the design gets out of the way and lets the content do its job.

Lead GenSEOHome Services

Sherrie Smith Fitness

Health & Fitness

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A personal training and fitness coaching site for an Okotoks-based trainer. Built to reflect the energy and professionalism of a real coach — not a generic gym template. Features a clear service breakdown, booking-friendly layout, and a tone that connects with clients before they even make contact. Designed mobile-first for an audience that's browsing between workouts.

Personal BrandService BusinessMobile-First

Diamond West Sales

Commercial Vehicles & Trailers

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A dealer site for a Western Canadian trailer and commercial vehicle sales operation. Built to showcase inventory clearly and drive inquiries — with a layout that works for both the buyer browsing on a job site and the fleet manager doing research at a desk. Prioritized fast load times and clean navigation for a product-heavy catalogue.

Dealer SiteInventoryB2B

Beauty Etched by Emma

Beauty / Permanent Makeup

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A premium booking-focused site for an Okotoks-based permanent makeup and microblading artist. The design needed to convey trust, precision, and artistry — exactly what a client wants to feel before letting someone work on their face. Clean layout, strong imagery focus, and a booking flow that removes every possible point of friction.

BeautyBookingPersonal Brand

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