Work

Selected work.

Every project here started with the same question: who is actually going to use this? Different industries, different audiences — the same obsession with getting out of the visitor's way.

Home Services / HVAC

Local Furnace Prices

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A clean, conversion-focused resource site built for homeowners researching furnace replacements and HVAC upgrades. Designed to cut through the noise of corporate directory sites and give visitors straightforward, local pricing information fast. Built with SEO and lead generation as primary goals — the design gets out of the way and lets the content do its job.

Lead GenSEOHome Services
Health & Fitness

Sherrie Smith Fitness

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A personal training and fitness coaching site for an Okotoks-based trainer. Built to reflect the energy and professionalism of a real coach — not a generic gym template. Features a clear service breakdown, booking-friendly layout, and a tone that connects with clients before they even make contact. Designed mobile-first for an audience that's browsing between workouts.

Personal BrandService BusinessMobile-First
Commercial Vehicles & Trailers

Diamond West Sales

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A dealer site for a Western Canadian trailer and commercial vehicle sales operation. Built to showcase inventory clearly and drive inquiries — with a layout that works for both the buyer browsing on a job site and the fleet manager doing research at a desk. Prioritized fast load times and clean navigation for a product-heavy catalogue.

Dealer SiteInventoryB2B
Beauty / Permanent Makeup

Beauty Etched by Emma

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A premium booking-focused site for an Okotoks-based permanent makeup and microblading artist. The design needed to convey trust, precision, and artistry — exactly what a client wants to feel before letting someone work on their face. Clean layout, strong imagery focus, and a booking flow that removes every possible point of friction.

BeautyBookingPersonal Brand
Beauty / Injectables

Refine RN

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A premium single-page site built around long-form treatment sections and a consultation-first booking flow. The layout uses a strong hero, credential callouts, and scannable service breakdowns so dense medical content stays readable without feeling clinical or cold. Designed mobile-first with repeated CTAs and a trust-forward visual tone — built for how people actually research and book a mobile aesthetics practice on their phone.

BeautyBookingPersonal Brand

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