Outlier Labs
Outlier Labs designs and builds websites that perform — from sharp, simple sites that beat any template to complex niche builds nobody else would touch.
About
Most websites are built for whoever made them — the agency, the template vendor, the platform. We build for the person on the other end of the screen.
Outlier Labs is a small studio that takes on focused projects. We work with businesses that need a real site — one that loads fast, converts well, and doesn't look like every other site in the industry.
Simple or complex, niche or broad — if it's worth building, it's worth building right.
Work
Home Services / HVAC
A clean, conversion-focused resource site built for homeowners researching furnace replacements and HVAC upgrades. Designed to cut through the noise of corporate directory sites and give visitors straightforward, local pricing information fast. Built with SEO and lead generation as primary goals — the design gets out of the way and lets the content do its job.
Health & Fitness
A personal training and fitness coaching site for an Okotoks-based trainer. Built to reflect the energy and professionalism of a real coach — not a generic gym template. Features a clear service breakdown, booking-friendly layout, and a tone that connects with clients before they even make contact. Designed mobile-first for an audience that's browsing between workouts.
Commercial Vehicles & Trailers
A dealer site for a Western Canadian trailer and commercial vehicle sales operation. Built to showcase inventory clearly and drive inquiries — with a layout that works for both the buyer browsing on a job site and the fleet manager doing research at a desk. Prioritized fast load times and clean navigation for a product-heavy catalogue.
Beauty / Permanent Makeup
A premium booking-focused site for an Okotoks-based permanent makeup and microblading artist. The design needed to convey trust, precision, and artistry — exactly what a client wants to feel before letting someone work on their face. Clean layout, strong imagery focus, and a booking flow that removes every possible point of friction.
Services
Fast, focused websites that beat templates on every metric. For small businesses, solo operators, and personal brands that need a site that actually works.
Complex, industry-specific sites for businesses with unique needs that off-the-shelf solutions can't touch. If it's a weird problem, we're the right shop.
Maintenance, updates, and iteration for existing clients. We build long-term and stay involved as your site grows.
Contact
Tell us what you're building and we'll get back to you within 24 hours.